Alitalia airline advertising and marketing ‘coronavirus-free’ flights

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(CNN) — Should you might e-book a seat on a flight the place you had been assured to not catch coronavirus, would you do it?

Alitalia is an airline betting that the reply to that query is “sure.”

The Italian nationwide service has introduced that it’ll trial flights between Rome and Milan the place each single passenger has to substantiate that they’ve examined unfavourable for the virus. These flights are recognized as “Covid-tested.”

There are two methods to try this: by getting examined inside 72 hours of flying and bringing a unfavourable certificates to the airport, or by getting a unfavourable results of a speedy antigen check on the airport’s Covid testing facility. These flights may have a devoted safety line for further security.

And the check alone is not sufficient for a boarding go: “Earlier than boarding, a Ministry of Maritime, Air and Border Well being (USMAF) physician will test the validity of the certificates already held by passengers,” Alitalia defined in a press release.

Proper now, this testing process is not considerably completely different from what many airways are doing all over the world. However labeling the flight “Covid-tested” might present much-appreciated peace of thoughts to vacationers who’re antsy about boarding a airplane amid a pandemic.

Aviation weblog One Mile at a Time notes that a few of these flights are already out there for reserving on Alitalia’s web site and that they’re the identical value because the non-earmarked flights serving the route.

For Alitalia, the best way forward isn’t solely about making passengers really feel secure on board.

Earlier this month, Rome’s Fiumicino Airport (FCO) was not too long ago given Europe’s first (and thus far solely) five-star “Anti-Covid” award from worldwide airline rankings physique Skytrax. The airline has reworked considered one of its parking tons right into a cellular Covid testing facility, out there to vacationers and non-travelers alike.

It is unclear what’s going to occur with the “Covid-tested flights,” although. Does this imply passengers wouldn’t need to put on masks on board, or that the airline will have the ability to fill center seats?

For now, this experiment stays an experiment.

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