Cracker Barrel is including alcohol to the menu for the primary time in its historical past


Cracker Barrel is getting bubbly with the addition of beer, wine and mimosas to its menu for the primary time within the firm’s 51-year historical past.

The “previous nation retailer” restaurant chain started testing the idea beginning earlier than the coronavirus pandemic started. After including beer, wine and mimosas to the menu at greater than 100 places, the corporate is making the change everlasting.

It helped that the general response from clients was overwhelmingly constructive and made the choice to permit most places to partake in grownup drinks a no brainer.

“Our company have instructed us that providing beer and wine would cut back the veto vote — that’s, these company who would select Cracker Barrel for a given eating event, however in the end go elsewhere as a result of they want to have a beer or a glass of wine with their meal — particularly throughout weekend dinner,” a Cracker Barrel spokesman instructed CNN through e-mail.

Cracker Barrel is rolling out beer, wine and mimosa sales at more than 600 locations.

The corporate was inspired by the outcomes of the take a look at program, which featured a restricted assortment of beer and wine plus mimosas, in line with the spokesman. The corporate now plans so as to add alcohol gross sales to roughly 600 places by the top of the fiscal yr, the spokesman mentioned.

In a name with reporters earlier this week to debate the corporate’s newest earnings report, Cracker Barrel CEO Sandra Cochran mentioned the take a look at shops have been positioned in Florida, Kentucky and Tennessee.

“We now have not but actually began to put it up for sale, however I am inspired with how robust it has continued to be, particularly in Florida, the place we have had it the longest,” Cochran mentioned.

The alcohol gross sales have been principally focusing on the dinner crowd, however Cochran mentioned the mimosas have been turning into “fairly well-liked” with breakfast and lunch diners.

Plus, clients may have the choice to order mimosa kits to go at some places in each of the supplied flavors — basic orange and strawberry.
Cracker Barrel was established on September 19, 1969, in Lebanon, Tennessee. The corporate has greater than 660 places in 45 states.


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