Earlier than his interlude at TikTok, the short-form viral video app, Mr. Mayer was Disney’s prime streaming government, overseeing the profitable rollout of Disney+ final 12 months. However he spent most of his 20-plus years at Disney as a offers maven. Mr. Mayer engineered the corporate’s blockbuster purchases of Pixar, Marvel and Lucasfilm. He additionally carried out Disney’s $71.Three billion buy of 21st Century Fox property, which introduced Hulu and Hotstar, an abroad streaming service, beneath Disney management.
Mr. Mayer’s résumé means that RedBird’s aspirations within the media enviornment are extra important than beforehand realized. Mr. Cardinale’s agency (named for the songbird instructed by his final title) has largely flown beneath the radar; early investments included Aethon United, a Texas pure fuel producer, and TierPoint, a Missouri information middle operator.
In February, nevertheless, RedBird unveiled an funding in Skydance Media, a fast-growing movie, tv and gaming studio based by David Ellison, whose father is the Oracle billionaire Larry Ellison. (Oracle is now in the midst of a possible TikTok transaction meant to deal with the Trump administration’s considerations in regards to the app’s ties to China.)
Mr. Cardinale’s agency additionally owns a part of the YES community — a stake that hyperlinks RedBird to Amazon’s streaming division. Final 12 months, an funding group that included Amazon, Sinclair Broadcast Group, RedBird and Yankee World Enterprises purchased YES from Disney for an estimated $3.5 billion.
RedBird has additionally been more and more lively in sports activities.
Final month, RedBird purchased the rowdy XFL soccer league in partnership with the actor Dwayne Johnson and his enterprise associate, Dany Garcia. In July, RedBird bought the Toulouse Soccer Membership, a French soccer crew. Additionally in July, RedBird joined with Billy Beane, the Oakland Athletics government, to start out a particular objective acquisition firm, or SPAC, devoted to sports activities.