Reese’s is placing pretzels in peanut butter cups, as a result of ‘the hell with it, it is 2020’


Reese’s new peanut butter cups are full of pretzels. The Hershey’s sweet model, which launched “breakfast muffins” final month, launched the latest addition with the slogan: “The hell with it. It is 2020.”
The sweet big is nervous about Halloween this yr. Halloween usually accounts for 10% of Hershey’s annual gross sales, however the Covid-19 pandemic threatens to place a damper on trick-or-treating this yr. Now the corporate is shifting its technique for what is often its greatest season. Meaning much less Halloween-focused packaging and extra family-sized packs, as many Individuals gear as much as have a good time at house.

The massive cups with pretzels are set to hit shops in November, and the mini cups with pretzels will not be accessible till January 2021.

“Let’s face it, we’re all feeling a bit bit salty this yr,” Ian Norton, Reese’s senior director, mentioned in a press release. “In true Reese’s vogue, we channeled our emotions into candy and salty deliciousness with new Reese’s Large Cups with Pretzels.”

Reese’s can even launch Large Cups with Chips in March 2021, however these will solely be accessible for a restricted time. The Reese’s with pretzels, nevertheless, are everlasting additions to the sweet model’s lineup.

Hershey, like different confectioners, depends on impulse purchases to drive gross sales. However individuals are purchasing much less in the course of the pandemic, making new and considerably outrageous sweet mixtures extra necessary than ever for junk meals firms.

That is why there are seemingly two dozen flavors of M&Ms within the sweet aisle and a brand new number of Lay’s potato chips each month.


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