Fred Perry mentioned in a press release final week that it stopped promoting considered one of its signature black and yellow shirts within the US a 12 months in the past as a result of it had turn into well-liked amongst members of the group.
“Regardless of its lineage, we’ve seen that the Black/Yellow/Yellow twin tipped shirt is taking up a brand new and really totally different which means in North America because of its affiliation with the Proud Boys. That affiliation is one thing we should do our greatest to finish,” the model mentioned in its assertion.
It mentioned gross sales of the shirt will not resume in the USA or Canada “till we’re happy that its affiliation with the Proud Boys has ended.”
McInnes is suing SPLC over the designation.
Fred Perry mentioned it “doesn’t assist and is by no means affiliated with the Proud Boys,” including that it was “extremely irritating” that the group had adopted its shirt and “subverted” its laurel wreath emblem “to their very own ends.”
The corporate described its basic shirts and emblem as “a chunk of British subcultural uniform” that ought to symbolize “inclusivity, range and independence.”
“To be completely clear, in the event you see any Proud Boys supplies or merchandise that includes our Laurel Wreath or any Black/Yellow/Yellow associated objects, they’ve completely nothing to do with us, and we’re working with our legal professionals to pursue any illegal use of our model,” the corporate mentioned.
Fred Perry is owned by Japan’s Hit Union. In response to firm filings, 70% of its gross sales had been made in Europe in 2019.
John Flynn, the chairman of Fred Perry, mentioned in 2017 that the model nonetheless champions the values of founder Fred Perry, a former Wimbledon winner.
“Fred was the son of a working class socialist (member of parliament) who turned a world tennis champion at a time when tennis was an elitist sport. He began a enterprise with a Jewish businessman from Japanese Europe,” Flynn mentioned on the time.
“No, we do not assist the beliefs or the (Proud Boys). It’s counter to our beliefs and the folks we work with,” he added.